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My OnShape Vision Icon for Apple Vision Pro
Feb 18th, 2024
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I was tasked with creating one of the very first stereoscopic icons for Apple Vision Pro called Onshape Vision. Onshape is a parent company of PTC focused within the SaaS based CAD world. Logically, I made the icon rely on the pre-existing brand equity from the Onshape logo system.
Here is the preliminary ideation behind some of the suggested marks. As you can see, many steer clear of the existing brand equity since there was an opportunity to brand within the virtual space. Black is very hard to achieve within stereoscopic spaces, so that was abandoned. White can be blinding.
